There will be an uproar at the box office on August 11. On this day, the films of two great Bollywood stars, Aamir Khan and Akshay Kumar, will be released. Akshay’s ‘Raksha Bandhan’ along with Aamir’s ‘Lal Singh Chaddha’ is about to be released in theaters. This will be the first time this year for Bollywood, which has so far been beaten against South Cinema movies, when two Bollywood movies will go head to head at the box office. In such a situation, whether the film industry will benefit or hurt between the two, time will tell, but so far Aamir is seen to be leading the race.
Taking a step forward in the fight for box office earnings, Aamir Khan joined the country’s largest multiplex chain, PVR Cinemas. Under this, the film ‘Lal Singh Chaddha’ will be shown on 65 percent of the PVR Cinema screen. Not only this, this multiplex chain will have to reserve all of its primetime shows and the main screen for ‘Lal Singh Chaddha’. In this way, PVR Cinemas will have to book main shows for Aamir’s film for about two weeks after the premiere. In such a situation, it is speculated that Akshay Kumar will suffer from this deal.
What will be the outcome of the big clash of ‘Lal Singh Chaddha’ and ‘Raksha Bandhan’ at the box office?
Everyone knows that PVR Cinemas is the largest multiplex chain in the country. It owns about 55 percent of the total number of multiplexes in the country. Currently there are 846 PVR screens in our country. After the merger of INOX this year, its screen count exceeded 1500. In such a situation, after getting 65 percent of the ‘Lal Singh Chaddha’ screen, only 35 percent of the screen will come in the part of ‘Raksha Bandhan’. If you look at it this way, even before the fight, Aamir has started to win the war. If the movie is good, the whole game depends on the number of screens. The more screens a movie gets, the more it earns.
According to a report in Bollywood Hungama, Aamir was associated with PVR. By virtue of this, his film will get the most space in the PVR multiplex in India. ‘Lal Singh Chaddha’ is an urban film compared to Akshay Kumar’s ‘Raksha Bandhan’ film. That is why it is being given more screen in PVR. On the other hand, the creators of ‘Raksha Bandhan’ are focusing on tier 2-3 cities and towns, understanding their target audience. There, preparations are being made to show the film on a large scale in a single-screen cinema. In this way, showing ‘Lal Singh Chaddha’ in multiplexes and ‘Raksha Bandhan’ in single screen will benefit both films.
If you see, the number of theaters in our country is much lower according to the population. Even today there are 8-10 movie theaters for every 10 lakh people in India. By comparison, there are 37 theaters in China and 124 in the United States. The number of screens in India is about 10 thousand. It has 3000 multiplexes. PVR and INOX have a half share in this. There are 4 times that is 45 thousand cinemas in China compared to India. This is the reason why Indian films released in China earn more than their country. During the Corona period, most of the chaos broke out only in theaters. There are many reasons for the decrease in their number. Skyrocketing land prices, lack of cleanliness and facilities in movie theaters, high tax rates on entertainment, television, online video and OTT platforms are the main ones. The Internet has done the most damage to Touring Talkies.
Earnings are not expected to be affected due to the different target audience for both films. Rather, both movies can earn well based on their ability. The earnings of both movies on the opening day can touch the figure of the Yash-starring movie KGF Chapter 2. The movie made a business of Rs 53.95 crore on the first day. If Aamir’s ‘Lal Singh Chaddha’ made Rs 30 crore and Akshay’s ‘Raksha Bandhan’ made an opening collection of Rs 20-25 crore, then both movies could even come close to Yash’s film. Well, the chances of that seem slim. So far, the opening collection of Bollywood movies has reached a maximum of 15 million rupees.
Let us tell you that Aamir Khan, Kareena Kapoor Khan, Naga Chaitanya and Mona Singh have important roles in the movie ‘Lal Singh Chaddha’ produced by Aamir Khan Productions, Viacom18 Studios and Paramount Pictures. The film is directed by Advait Chandan. The movie ‘Lal Singh Chaddha’ is a remake of the Hollywood movie ‘Forrest Gump’, in which Tom Hanks played the lead role. This movie was released in the year 1994. This American comedy-drama movie was directed by Robert Zemeckis. At the same time, ‘Raksha Bandhan’ starring Akshay Kumar and Bhumi Pednekar directed by Aanand L Rai has Sahejmin Kaur, Deepika Khanna, Sadia Khatib and Smriti Srikkanth in the lead roles. Along with these actors like Abhilash Thapliyal, Neeraj Sood and Seema Pahwa can also be seen in major roles. The story of this movie revolves around a brother and his four sisters.