Akshay Kumar, standing on the banks of the Ganges in Kashi with a tilak on his forehead, a Rudraksh rosary around his neck, a robe on his body and a worship plate in his hands, has hardly been seen in this form before. This is not a scene from any movie of the actor, nor of any of his characters, but this is the reality, that people are surprised to see. By the way, Bollywood stars usually look this way only when one of their movies is about to be released. Akshay Kumar’s film ‘Samrat Prithviraj’ will be released in theaters on June 3.
This is the reason why the actors leave no stone unturned to create an atmosphere in favor of the success of the film. They know that a strong Hindutva wave is happening in the country right now. They are trying to wash their hands in this flowing Ganges. Go to Kashi and take a dip in the Ganges. Taking blessings from Baba Vishwanath. They are also going to show the film to the entire cabinet, including Yogi ji. The example of the success of the movie ‘The Kashmir Files’ is available to everyone. This is the reason why the actor tries to make his movie a success through that formula.
Actor Akshay Kumar performs aarti at the Ghat on the banks of the Ganges in Varanasi.
Vivek Agnihotri’s film ‘The Kashmir Files’, based on the exodus of Kashmiri Pandits and the massacre of Hindus in the Valley, has set new records for box office success. Made in just 14 million rupees, this film has earned 380 million rupees. The success of this movie is like an example against Bollywood. This is why more and more filmmakers are learning from this and incorporating the same elements into their films, which can lead to hits like ‘The Kashmir Files’.
Akshay Kumar is known for making successful movies anyway. Most of his movies are box office hits. Because looking at the time, they also fiercely promote his movies. Vivek Agnihotri did the same. After his release, he gave media interviews with suffering Kashmiri pundits as part of the strategy. In this way, the atmosphere of his film was created throughout the country. The result of him was seen at the box office. Even amid the South Cinema tsunami, the film made record profits.
Watch the first trailer for Samrat Prithviraj…
Promotion of ‘Samrat Prithviraj’ in ‘The Kashmir Files’ formula
The movie ‘Samrat Prithviraj’ also has all those elements, which can make it successful at the box office in the current era. First of all, the film is based on the life of Prithviraj Chauhan, the last Hindu emperor of India. In history books, we have been reading about the war between Prithviraj Chauhan and Mohammad Ghori since childhood. Therefore, everyone will be able to easily connect with your story. Along with this, most people will also be interested in the war between a Hindu emperor and a Muslim invader.
After defeating Ghori 16 times in the war, for the seventeenth time when Prithviraj was defeated and imprisoned due to Jaichand’s trickery, he did not lose his courage. With the help of his Rajkavi Chandrabardai, Ghori, who was sitting on the high throne, was killed by shooting arrows. That too when Ghori had taken the light from his eyes by corrupting him with bars. Akshay Kumar is promoting and broadcasting the story of Emperor Prithviraj Chauhan, the epitome of such indomitable courage. So that more and more people come to theaters to see his film.
There is no doubt that Akshay Kumar’s promotion strategy for the movie ‘Samrat Prithviraj’ is based on the formula of ‘The Kashmir Files’. Under the guise of the name of the last Hindu emperor of India, he wants to give the whole film a saffron color. In his first episode, he arrived in Varanasi on UP. He was accompanied by the film’s director Dr. Chandraprakash Dwivedi and actress Manushi Chillar. The three of them had darshan of Baba Vishwanath in Kashi and also performed aarti at Ganga Ghat. During this, Akshay also dove into the Ganges.
An attempt to connect Hindus by showing the film ‘Hindu Hriday Samrat’
Akshay Kumar is doing his best to make his movie over the top. In this sequence, he today organized a special screening in Delhi, which was attended by many Union Ministers, including relatives of Union Home Minister Amit Shah and senior Home Ministry officials. Many Union Ministers including Piyush Goyal, Anurag Thakur and Ashwini Vaishnav were present at this. Many BJP IT cell officials and employees were also present. It is also now being heard that actor Akshay Kumar also held a special screening of the film ‘Emperor Prithviraj’ for UP Chief Minister Yogi Adityanath who goes by the name of Hindu Hriday Samrat. Along with Yogi, his entire cabinet will also be present at this special screening organized in Lucknow. The directors of the film, Dr. Chandraprakash Dwivedi, Akshay Kumar and Manushi Chillar will also be present. The publicity that Akshay’s film will get through this screening, he cannot do the same even after spending crores of rupees.
A very emotional and proud night for me. I had the rare honor of having the Honorable Home Secretary @AmitShah hee watch #SamratPrithviraj, Your appreciation for our film made our efforts successful! Ever so grateful? pic.twitter.com/mMChTSucS7
— Akshay Kumar (@akshaykumar) June 1, 2022
Expressing happiness at this, actor Akshay Kumar said, “It is an honor for us that the honorable Chief Minister of Uttar Pradesh, Yogi Adityanath ji, is watching our film based on the life and valor of the last Hindu emperor Prithviraj Chauhan, who saved to Mother India. She shed every drop of her blood for Our film pays tribute to the courage of the mighty king. We hope that our compatriots will be inspired by his values.” Akki apparently knows that by showing Yogi the movie, he is creating an atmosphere.
Watch the second trailer for Samrat Prithviraj…