In the kind of reactions that have occurred thus far, Bell Bottom seems to be a good movie in all respects. Bell Bottom also became the first Bollywood film to be released in theaters after the second wave of the pandemic. But all efforts to make the spy action thriller entertaining in the opposite situation seem to be failing at the box office. The kind of business that filmmakers and business analysts expected from the film during the opening weekend has sunk. The construction of Bell Bottom was unaffected by the epidemic, but fear that it would settle deep in people’s minds engulfed the film business. The message that has left the box office through Akshay Kumar’s film is expected to have a far-reaching impact on the industry.
Producer Vasu Bhagnani didn’t let anything get in the way of Bell Bottom. Photographic work on the film began in the shadow of the pandemic. When he felt that the filming of the film would be affected due to the outbreak of Corona, the creators made a biological bubble and sent the entire team to the UK and the filming took place there. The movie was finished and ready. It was hoped that as soon as the effect of the second wave wears off, it would be released in theaters. The exact same thing happened. Made with a total budget of around 170-180 million rupees, the film was released on the holiday weekend after Independence Day. The movie was highly praised. The audience does not reach theaters.
Bell Bottom will launch on more than 1600 screens in the country. Due to the closure of cinemas due to Corona in Mumbai and some similar areas, the release has not been made. According to the scale of the film, the number of screens can be called good. Despite this, the film has managed to win just over 12 million rupees on a good and festive four-day weekend. The domestic film collection is very weak compared to abroad. The Akshay Kumar Movie America (75), United Arab Emirates (65), Canada (25), United Kingdom (53), New Zealand (20), South Africa (12), Singapore (7), Kenya (6), Tanzania (6), It was released on more than 290 screens, including other countries such as Belgium (3), Luxembourg (1) and Zambia (1).
Bell Bottom: Pandemic’s shadow on earnings
According to the Bollywood Hungama report, the gross revenue for the first two days in the United States is more than 67 lakhs. At the same time, the revenue for the first two days in Canada is more than Rs 32 lakh. The film also earned more than 43 lakhs in three days at the UK box office. While in the UAE, the film was released a day later, on August 20, and made a business of more than 55 lakhs on the first day. Business abroad looks much better than in India. By comparison, looking at the displays, Bell Bottom should have made at least Rs 35-40 crore in the first week on the domestic market. There were also holidays for Muharram and Raksha Bandhan. But despite an average of 5,000 2D and 3D shows per day, the collection was only able to fetch a little over 12 million rupees.
Why did Akshay Kumar’s Bell Bottom flop at the box office?
It is clear from the film’s commercial figures that two things seriously affected Bell Bottom at the box office. In April, because of the terrifying images of the corona epidemic in the interior of the country, people have avoided going to the theater out of fear. Akshay’s stardom, positive response from moviegoers, the atmosphere of Independence Day and the holidays made no difference at the box office. The compilation of Overseas on fewer screens makes it clear that audiences came out to see the film on a large scale. But the Indian audience was not expected. Somewhere, the fear of the epidemic seems to be ingrained in people’s minds. The second reason is also that the film could not be released on the Mumbai circuit. Mumbai is the largest commercial area in Bollywood in terms of business. More than thirty percent of the Hindi film business has been made from here, which has been affected by the epidemic. At present, the figures indicate that it will be very difficult to extract the collection of up to Rs 50 million in the domestic market. The Bollywood box office will see possibilities only after the opening of the Mumbai movie theaters.
Large Bollywood movie releases may be postponed.
Despite the good content, the fate of Bell Bottom is going to have a far-reaching effect on the box office. Large projects that are ready may consider postponing the launch schedule. The creators of Yash’s KGF Chapter 2 have announced the film’s release in April next year. It was previously discussed that KGF Chapter 2 is coming this year. In addition to Kannada, it will be published in Hindi and Hindi. Sanjay Dutt is also playing an important role. The first part did a great deal in the Hindu regions. It is also discussed that SS Rajamouli may also postpone the release of the period drama RRR. RRR was scheduled to launch on Dussehra weekend. Many more major films are also being proposed this year. It also includes Akshay’s Sooryavanshi and Atrangi Re. The bell-bottom business has disappointed producers who were hoping to release the movies in theaters.