Although Akshay Kumar’s films have been flops, does his popularity endure?


Just like the Hindi film industry, the condition of the stars working here is also bad. From Aamir to Salman Khan, from Ajay Devgan to Akshay Kumar, everyone’s movie is becoming a box office flop. During this, if anyone has suffered the most, it is Akshay Kumar. Akshay, who makes three to four movies a year, four movies released this year have flopped. It also includes the big budget movie ‘Samrat Prithviraj’ which was made on a budget of Rs 180 million. Despite all this, Akshay Kumar remains the uncrowned king of the advertising world. In a recently released report, he has been described as the most watched movie star on television.

According to the latest TAM report (January-June 2022), actor Akshay Kumar is viewed on average 37 hours a day, including all channels. In this way, the actors are the ones that are seen the most on television through advertisements. He is followed by Amitabh Bachchan in second place and Alia Bhatt in third place. According to this report, on average, Amitabh is shown on TV for 18 hours and Alia for 14 hours daily on all channels combined. It is clear from this report that Akshay Kumar remains the number one choice among advertisers and viewers. Only the positive image of Akshay, who plays his role in social work, plays in his favor.

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Akshay Kumar’s films have consistently flopped at the box office this year.

Whether it’s advertisements to raise awareness or financial support during a natural calamity, Akshay Kumar has been seen at the forefront of the rest of the Bollywood actors. During the Corona epidemic itself, he donated Rs 25 crore to the Prime Minister’s Disaster Relief Fund. Apart from this, on a personal level, he had helped a large number of people. These things strengthen Akshay’s image. Not only this, Akshay Kumar does 50 percent of his total ads alone with his wife Twinkle Khanna. In this case, the names of three couples stand out. In this list, Amitabh-Jaya Bachchan’s name is in second place and Ranbir Kapoor-Alia Bhatt’s name is in third place.

This TAM report will bring great relief to Akshay Kumar. It is said that when times are bad, even a little happiness brings a lot of happiness. Anyway, the actor is busy preparing for the release of his upcoming movie ‘Ram Setu’. After the failures of ‘Bachchan Pandey’, ‘Samrat Prithviraj’, ‘Raksha Bandhan’ and ‘Katputli’ this year, he has high hopes for ‘Ram Setu’. But in this era of boycotting Bollywood, the success of movies is not guaranteed. In such a situation, a piece of positive news for them can work to infuse energy within them. Through this, you can promote your movie with complete confidence. ‘Ram Setu’ will be released on October 25 on the occasion of Diwali. The success of ‘Ram Setu’ is going to decide the status and direction of Akshay Kumar’s career. If this movie fails too, the actors will be in trouble.

Let us tell you that Bollywood stars are the most influential in the world of advertising. Currently, 80 percent of all commercials shown are movie actors. The world of ads is huge. In the era we are living in, advertising is very important. Much of the economy of any country depends on advertising. Ads are often seen on television, radio, newspapers, websites, and social media platforms. Advertising media to convey goods, products and services to customers. The scope of advertising is wide. Its power is that people can easily drink it by buying a bottle of water for 20 rupees.

People also buy everyday items like clothes, shoes, bags, etc. based on brand value. The higher the value of a brand, the higher its value. Advertising plays an important role in creating brand value. Publicity is considered good only, in that the bigger the celebrity. This is the reason why movie stars interfere more in this. After this, the cricketers have a chance at commercials. The fitter the player is, the more ads are betting on him. Many brands that promote cricket also advertise their players to these players. Not only this, they also make them ambassadors of your brand.

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