The Bharatiya Janata Party, which claims to be the largest political party in the world, is busy accelerating its ‘Mission South’. Under this strategy, four veterans from the South have been nominated for the Rajya Sabha. These celebrities include athlete PT Usha, known as Udan Pari, Ilaiyaraaja, who is called the Sangeet Samrat of the South, famous writer and director KV Vijayendra Prasad, and social worker Virendra Hegde. Efforts have been made to reach the four states of the South through four personalities. These include the names of Kerala, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana. BJP is trying to strengthen its stronghold in the South for three decades, but it is not succeeding.
If Karnataka is left out, regional parties are more dominant in other major southern states. With the formation of the Modi government in the Center in the year 2014, the couple of Modi and Shah are dedicated to carrying out the South Mission. Under it, initial success was also achieved in Karnataka. Now BJP’s eyes are on other states. In the Lok Sabha elections to be held in 2024, the party wants to get as many seats as possible from these states. For this reason, the Bharatiya Janata Party had also organized a meeting of its national executive in Telangana. Nominating these Southern stalwarts to the Rajya Sabha soon after is part of the same strategy. These celebrities have wide influence in their respective fields.
Trying to connect the southern states
From a political point of view, Kerala, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana are of different importance in the south. That is why by sending a personality from each state to the Rajya Sabha, the Bharatiya Janata Party is trying to pacify the people there. The PT Usha athlete hails from Kerala. Singer, lyricist and composer Ilaiyaraaja is from Tamil Nadu. KV Vijayendra Prasad, a veteran South Cinema director and writer, hails from Andhra Pradesh. At the same time, Virendra Hegde comes from Karnataka. There are 129 Lok Sabha seats in these states. In the last elections, BJP had won 30 of these seats. But this time the BJP’s goal is to get more than 100 seats. To do this, work is being done fast on many fronts.
Trying to cultivate the Cinema of the South
The four main film industries in the south, Tamil, Telugu, Malayalam and Kannada, are in a very strong position. At present, movies here are doing a pan-Indian bang compared to Bollywood. Ilaiyaraaja and KV Vijayendra Prasad who belong to South Cinema have a big influence here. Both celebrities are respected not only among the people but also in the film industry. People look at him with respect. Through both, BJP wants to influence both cinema and society. Everyone knows how is the influence of cinema in the southern states. For the people here, the religion of cinema and artists is like a god. In such a situation, through cinema, you can help create a pro-BJP atmosphere in the South.
Vijayendra Prasad is the ‘Bahubali’ of cinema
KV Vijayendra Prasad, who has won people’s hearts through his excellent work from South Cinema to Bollywood, needs no introduction. He has written scripts for movies like ‘Baahubali’, ‘Baahubali 2’, ‘RRR’, ‘Magaddheera’, ‘Rowdy Rathore’, ‘Manikarnika: The Queen of Jhansi’ and ‘Bajrangi Bhaijaan’. Along with this, he has also directed movies like Ardhangini, Raanjhanaa and Srivalli. In the year 2016, he also received the Filmfare Award for the Bollywood movie ‘Bajrangi Bhaijaan’. The whole country knows about his son SS Rajamouli. His popularity is at its peak in the South. In such a situation, the union of father and son can become a profitable business for BJP in the South.
Influence of music Emperor Ilaiyaraaja
The real name of the composer, lyricist and music singer Ilaiyaraaja, who works mainly for South Cinema, is Gnostic R. Ilaiya, who has written and composed more than seven thousand songs, has been part of more than 20 thousand music concerts. He for the first time has included the Western Cultural Music in the Southern Cinema. He is the first Indian musician to record movie songs using a computer in the 1986 Tamil film Vikram. In view of his achievements in the field of music, people call him by the name of Sangeet Samrat. He has been honored with Padma Bhushan and Padma Vibhushan by the Government of India. The people of South give him a lot of respect.
Influence of cinema in the southern states
The question may arise here, what is the need to cultivate South Cinema for Mission South? For this it is very important to know that how is the influence of cinema in the South? There is a tremendous craze for cinema among the people of the South. Here every artist has followers. On the day of the movie premiere, people worship in temples, break cookies, shower their favorite stars with milk. Many actors in the Southern film industry have been successful after joining politics. Some have even become the CM of the state. Among these stars, the names of MG Ramachandran, NT Rama Rao, Jayalalithaa, Chiranjeevi, Vijayakanth, Dr. Rajkumar, Ambareesh and Vivek stand out. In these, MGR, NTR, and Jaya became CMs.