After the corona epidemic, in the changed situation, all the assumptions are being broken one by one. An established belief associated with movie releases so far was that movies that were released in theaters were released on OTT or other media only after an interval. But in the Corona period, it is clearly visible that within a month of a movie hitting theaters, that movie will also be released on OTT. Ayushmann Khurrana and Vaani Kapoor’s lead Chandigarh Kare Aashiqui opened in theaters on December 10 last month.
The movie premiered on OTT just under four weeks ago. The movie airs on Netflix starting today. By the way, this film is still shown in many multiplexes. So far it has been seen that the theater exhibitors have been showing films on the basis of conditions. Their conditions are that the films are not released in other media for at least four weeks after their release in theaters. Typically, movies on OTT are released only after spending four weeks in theaters. While the television premiere of the films that hit theaters takes place after about six to eight weeks.
– Girish Johar (@girishjohar) January 7, 2022
It has also been seen that in the flurry of such efforts, theatrical exhibitors have also opposed the hybrid launch. Hybrid release means showing the film in theaters, as well as in other media. Theatrical exhibitors argue that this will make a difference in the movie theater business. It also came to light in recent discussions that some manufacturers tried to launch the hybrid to make better profits in the changing environment, but were unsuccessful. On this basis, Chandigarh Kare Aashiqui aired on OTT within four weeks. Perhaps the manufacturers have already reached an agreement on this. Because the rules related to the premiere of a movie are not mandatory. It is a matter of mutual understanding of the parties involved. If all parties agree, they can be released anywhere and at any time.
Ayushmann Khurrana and Vaani Kapoor in Chandigarh Kare Aashiqui.
Will there be any changes to the Chandigarh Kare Aashiqui movie premiere?
By the way, the hybrid launch is becoming a necessity over time. If it is not today, tomorrow the creators will have to move in this direction. There is pressure to release movies at the box office. Producers who attend the theater don’t get much benefit from OTT streaming. Theaters’ earnings depend on the success of the movie. With a balanced distribution of the profits, if a plan is made for a hybrid launch, it can be beneficial to the producers, the OTT platform and the audience. This release option should be accepted in the future.
Chandigarh Kare Aashiqui is under discussion
The theme of the film Chandigarh Kare Aashiqui is bold, which is not talked about openly in society. After the premiere of the film made in Punjabi tadka, it was highly praised by the public and critics. The film is the story of a young Punjabi whose character is played by Ayushmann Khurrana, a fan of bodybuilding and gym. He is the local champion. Family members want to get married, but are not ready for it. Its purpose is something else. The gym that works in your part of the house is at a loss.
The need for a Zumba trainer for the gym is understandable and so is Vaani Kapoor’s input. They both fall in love. But when the past of the sex change comes to light, the equation between lover and girlfriend becomes a story. The film is seen talking about both the behavior of the society regarding the LGBTQA community and the change of sex. The serious theme of the film is served with humor. The Ayushman Vani film has made a turnover of more than 37 million rupees at the box office.