Brahmastra, directed by Ayan Mukerji, has been released in theaters. It can be said that reviews of the Ranbir Kapoor-Alia Bhatt starring film are mixed. By the way, except for a few critics, most rate Brahmastra as a very bad movie. Yes, things are almost negative in favor of Brahmastra in the public reviews. However, there was a tremendous advance booking of Brahmastra for the first day. From morning to night, the movie’s occupancy is said to be 40 to 55 percent. In commercial circles, the estimated receipts for the first day are coming out. According to Bollywood Hungama, Ranbir-Alia’s film may gross more than 25 million rupees.
This year will be called the biggest opening in terms of Bollywood movies. Despite this, the gross of the film made on a budget of over Rs 400 million will be considered a failure. According to pre-booking reports, three major national networks sold more than 1 lakh 80 thousand tickets for the film alone. That also for the first day. The film dominates multiplexes in big cities like Mumbai, Delhi NCR and Bangalore. In the case of early booking, Brahmastra has also carved a niche for itself in the top 10 Bollywood movies. While this year is the only film that sells more tickets. Apart from Hindi, Brahmastra has also been released in Southern languages. The film is on 5,019 screens across the country alone. Also abroad, the film is shown on a record 3,894 screens.
Why do Brahmastra’s first day estimated earnings indicate a big flop?
Now, looking at the total budget of the film, pre-booking, screen sharing and the estimated gross of the film at the domestic box office on the first day against the pan-Indian film, then one should not hesitate to call it very modest. For example, Salman Khan’s pre-Covid movie “Bharat” had over 3 lakh tickets booked as First Day Advance. The film was on over 4,500 screens across the country. Despite this, Bharat earned ₹42.30 crore at the domestic box office (Hindi belt). Ranbir Kapoor’s movie ‘Sanju’ is also one of the top 10 Bollywood movies in terms of early booking. On the first day, about 2 lakh 94 thousand tickets for the film were booked in advance. The film also earned Rs 34.75 crore in the Hindi belt, which is more than Pan India ‘Brahmastra”s first day estimated earnings (over 25 crore).
While the budget of Bharat and Sanju movies is said to be Rs 100 million or more. Brahmastra’s budget is three times more. Karan Johar’s Brahmastra First Day Collection: Based on its scale, if it had exceeded Rs 50 crore in the domestic market, it could be considered satisfactory. Now the question is that even if the film achieves an opening of Rs 25-35 crore, despite earning very well on the weekend, it looks in the range of Rs 100-125 crore. That is, spending a week in theaters and keeping the same pace, the film can reach 175-200 million rupees. The biggest problem for Brahmastra is that the film is already facing fierce opposition. What happened in La leprosy was that after the premiere, the reactions in favor of the film did not arrive in the way that was expected.
Potential for bad word of mouth
Admittedly, the film’s word of mouth seems very weak based on the first day’s showing. Its negative effect is likely to be seen on Saturday. This can weaken the film. If Brahmastra’s word of mouth gets worse, the whole weekend may be ruined, and in that case, it will be impossible to earn more than 100 million rupees in the domestic market. The hype of the film is not visible in the South. There is definitely a better attraction in metropolitan cities. But the film is very weak in small towns and small pockets. For Brahmastra, at present, the box office is a river of fire. And to cross the river of this fire, raising 25-35 million rupees cannot be said to be enough. The creators of Brahmastra should expect an even better collection on day one that is different from the estimates.
Apart from Ranbir Kapoor-Alia Bhatt in Brahmastra, Amitabh Bachchan, Nagarjuna, Mouni Roy, Dimple Kapadia and Saurabh Gurjar have major roles. Shahrukh Khan also has a tremendous cameo.