The digital world is changing rapidly. There is something new to see here every day. From the point of view of cinema, digitization has benefited a lot. With the arrival of OTT platforms like Disney Plus Hotstar, Netflix, Amazon Prime Video, MX Player, Zee5 and Sony Liv, the audience understood what real cinema is. Before that, whatever rubbish Bollywood used to serve, people used to see it as good. Star culture used to work there. A star would have millions of fans, who used to whistle and clap in the cinema after watching his movies without thinking.
Times have changed, after the arrival of the OTT platform, the audience got a new kind of taste for cinema. Instead of going to the cinema and watching the movie, a large number of people started watching web series on OTT. Subscriptions to OTT platforms began to increase. His profit started at crores of rupees. But due to the different subscriptions for different platforms, the pockets of the audience start to loosen. Now you also have a break. A platform has been launched where you can see not one but more than 12 OTT platforms in a single subscription. The name of this platform is OTT Play Premium. It has been launched on June 10.
This change can be considered revolutionary in the world over the top, that is, OTT.
Until now the streaming service was used to search and suggest content through OTT Play Premium, but now it has become a full streaming service. 12 Indian and foreign OTT platforms have been included in its subscription model. This includes local platforms like Sony Liv, Zee5, Lionsgate Play, Sun Next, ShemarooMe, Curiosity Stream, ShortsTV, and Docube. Along with this, there are four international platforms called Hallmark Movies Now, Dust, Fuse Plus and Tastemade Plus, which until now had no availability in your country. It is surprising to hear the fees for all these platforms.
According to the information that is coming out so far, four types of subscription packages can be taken in OTT Play Premium. Each package has been segregated based on the OTT platforms and the associated language in it. The name of the first package in this is Jhakas. By taking this package, 5 main OTT platforms will be available. The second package is Totally Shorted. It has been specially designed for people who like English. It has eight platforms in English. The third package is Simply South, which includes four channels in the languages of the southern states such as Tamil, Telugu, Malayalam and Kannada. The name of the last pack is Chhota Pataka. It includes five types of mixed OTT platforms.
How much is the subscription fee of an OTT platform? It is important for all viewers. In such a situation, let us tell you that OTT Play Premium subscription starts from Rs 50 per month. If you take a one-year subscription in one go, you will get even cheaper. If seen, this type of use is like a revolution in the world of OTT. Taking subscriptions for different platforms was becoming too heavy for the audience. His pocket was getting loose. So it can be seen as a start. If other similar platforms are also launched in the future, it will be of interest to the audience. Entertainment will be cheaper for people.
According to a survey conducted by Finder, more than half or 57 percent of Indian users have a subscription to one or more OTT platforms. The most used streaming service is Netflix in the survey conducted in about 18 countries around the world. After this comes the number of Disney Plus Hotstar and Amazon Prime Video. It was also found in this survey that people’s interest in streaming services has increased rapidly. Based on this, 26 percent of users are Netflix subscribers, 19 percent of Prime Video users, and 17 percent of Disney+ Hotstar users. Note that these survey figures have been compiled based on 18 countries not just India.
Regarding the distribution by gender, 55.93% of the women surveyed believe that they use these OTT platforms for movies and television programs. Of these, 26.69 percent of women use Netflix. The survey shows that about 25 percent of older users in the 35-44 and 45-54 age group have voted for Netflix. At the same time, users in the 55-64 age group preferred to use Disney Plus Hotstar. Not only this, in terms of original content, Netflix has streamed the maximum number of 40 shows in India, which places it at 14th position, while it offers the most shows in Canada.