IPL Media Rights Proved That Digital Audience Is Heavy On TV

The world is changing rapidly due to the digital revolution. Internet consumption has also increased rapidly due to the availability of data cheaper than mobile and flour in all hands. Now people are entertained only through mobile instead of television. From watching TV series, web series, cricket matches to playing online games here. This is the reason why there has been a sharp decline in the number of TV viewers, which has also affected TV TRP. The Indian Premier League, the biggest cricket league in the world, is also not untouched by this. The proof of this is being given by the IPL audiovisual rights auction. Yes, digital has overtaken traditional medium TV in the IPL media rights auction.

During the Indian Premier League media rights auction, Disney Star had previously bid for Package ‘A’ for Rs 23,758 crore. Following this, for the second ‘B’ package, Reliance-linked company Viacom18 made an offer of Rs 20.5 billion. Since both were the highest bidders, Disney was awarded the satellite rights in the ‘A’ package and Viacom18’s digital rights in the ‘B’ package. After this, when the auction for Package ‘C’ started, Viacom 18 bid for Rs 3,273 crore. He bought all the broadcast rights under this package. In this way, Viacom 18 has made the highest bid of Rs 23,758 crore as compared to Disney Star.

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BCCI bates at media rights auction

This time, BCCI has bat-bat in the media rights auction. The board has obtained Rs 48,390.52 crore from the auction. What is the largest auction in history. He received 3 times more money than last year. In the 2017 auction, Star bought satellite and digital rights for Rs 16,348 crore. Now, over the next five years, Disney Star will have to pay Rs 57.5 crore for a match for telecast, while for broadcast on Viacom 18 digital platforms, Rs 50 crore will have to be paid. for each match. Similarly, for the non-exclusive digital rights (opening match, final, play-off and double header) in each season, Viacom18 will pay Rs 33.24 crore per match.

3 Reliance names in 4 media rights packages

For information, we tell you that this time a total of four packages A, B, C and D were included in the IPL media rights auction. The first ‘A’ package includes satellite rights for the Indian subcontinent only. Package ‘B’ includes digital rights for broadcast in the Indian subcontinent only. Package ‘C’ includes non-exclusive digital rights (opening match of each season, final, play-off and night match of each doubleheader (two matchdays). Package ‘D’ includes satellite and digital rights outside the Indian subcontinent. this auction, the Package ‘D’ bid was won by Viacom 18 and Times Internet jointly for Rs 1,324 crore.

This is the real reason for the rise in digital rights

Internet is growing rapidly in India. As of January 2022, 626 million Internet users have been registered in the country, representing 47 percent of the total population. According to media reports, there is a possibility of 45 percent growth in the next five years. In this way, it is expected to have 900 million active Internet users by the year 2025. The power of digital can be understood from these figures. If we talk about comparative growth, television is expected to grow 8 percent, while digital is expected to grow 30 percent. Not only this, the audience for IPL on digital has also been increasing rapidly in recent years. There were 421 million viewers in the year 2021, while there were 375 million and 325 million in 2020 and 2019 respectively. Growth in the number of digital viewers is expected to reach 722 million by 2023.

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