Moral pressure or fear of humiliation: Why did Big B drop the Pan Masala Company ad?

After all, Bollywood Shahenshah Amitabh Bachchan has given up on advertising for Pan Masala. That also on the day of his 79th birthday, he has made this great decision. A statement on the matter has even been issued in his office, after which Big B himself has given information about it by sharing the publication on his official blog. Now the big question arises here that Amitabh Bachchan was making his case for this Pan Masala ad until yesterday. In this, the economic interests of many people were being counted. How did you suddenly make such an important decision? That too on his birthday. Even Big B returned the money it had taken from the Pan Masala company as a promotional fee. How did you get such a big change of mind?

Bollywood actor Amitabh Bachchan has terminated his advertising contract with Pan Masala Company.

Amitabh Bachchan, who is constantly being controlled from the road to social media, did he make this decision out of fear of humiliation or due to moral pressure from people? All of these questions go through people’s minds with Big B’s decision, but everyone definitely praises his decision. Because his decision is not going to be limited only to him, but thanks to him there will be moral pressure on other actors who are making or are about to advertise harmful products such as bread masala or liquor. Perhaps impressed by this decision by Amitabh Bachchan, actors Ajay Devgan and Shahrukh Khan should also refrain from advertising bread masala. By the way, the pressure from the people will start on both of them now. Because Big B has definitely set an example by making this decision.

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Why did Amitabh Bachchan leave the ad?

Why Big B left the Pan Masala ad, has given the answer through his blog. A statement issued by his office read: “A few days after the Kamala Pasand ad aired, Amitabh Bachchan approached the brand and decided to terminate the deal last week. When Amitabh Bachchan partnered with this brand, he did not know it was under surrogate advertising. Amitabh has terminated the contract with the brand and has also returned the promotional fee. In fact, a few days ago, Amitabh appeared in the advertisement for Kamala Pasand Pan Masala with Ranveer Singh. Big B had to face many trolls for advertising paan masala like Shahrukh Khan, Ajay Devgan.

Big B’s argument for advertising

He was criticized from the road to social media in Amitabh Bachchan’s pan masala ad. But Big B had justified his decision. One user wrote: ‘Thank you sir, you should only be asked one thing, what is the need, you also had to advertise Kamala’s paan masala. So what is the difference between you and these broken capital letters? To this, Big B wrote in response: ‘Manywar, I apologize, if someone is doing well in any business, then one shouldn’t think about why we partner with him. Yes, if there is a business, we also have to think about our business. Now you feel like I shouldn’t have done this. But yes, I also get money for doing this. There are many people who are working in our industry, who are employees, they also get jobs and money. And darling, tutupunjis don’t beautify your mouth and neither do the rest of the artists in our industry. I greet you with respect.

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Moral pressure or fear of humiliation?

When Amitabh Bachchan got tired of answering people’s questions on social media, he stopped talking about it. But the people did not stop. The campaign that started from social media quickly hit the road. Many organizations protested against Amitabh Bachchan, Ranveer Singh, Shahrukh Khan and Ajay Devgan. Not only this, an NGO called the National Organization Against Tobacco also wrote an official letter to Amitabh Bachchan on this matter. In this letter, he had said that medical research has shown that substances such as tobacco and masala bread can harm the health of people, especially young people. Amitabh Bachchan is the Official Brand Ambassador for the Polio Campaign. In such a situation, you should withdraw from the advertisement for bread masala as soon as possible. In this way, Big B would have seen fit to back down on his decision after being under moral pressure after people continually told him so. Because this also began to affect his image.

Get money in exchange for advertising

By the way, it is nothing new that, for money, all celebrities are seen promoting those things that are directly harmful to people. Many Bollywood stars, such as Shah Rukh Khan, Aamir Khan, Amitabh Bachchan, and Saif Ali Khan, can be seen on television or other media advertising alcohol, tobacco, and masala bread. These stars have apparently abandoned their responsibility to society for money. After all, why not do this? The huge amount he receives for advertising these harmful products, so he seems to be motivating his fans to eat gutkha and drink alcohol.

Many stars are silent in the face of criticism

More than this, when people criticize or harm people in advertising these products, then these stars are seen sitting with their mouths closed. It is recalled that when the question of finding harmful ingredients in Maggi came up, there was a lot of uproar. The stars associated with him, who had promoted ‘Maggie Products’, which included Amitabh Bachchan, Madhuri Dixit, etc., who were called the superheroes of the century, were silent on the whole thing. Similarly, actress Priyanka Chopra even said that we will do whatever we have to advertise, if people don’t want to buy, don’t buy.

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