The Omicron effect is clearly visible in Bollywood. Although the Omicron cases are not at a worrisome level in the country, due to the precautionary decisions taken by all state governments, including the central government, regarding the third wave of the corona pandemic, the aggressive film business after Diwali it is now in retrograde. . This week Yash Raj Films postponed the Prithviraj trailer. There is also talk of expanding the premiere of the film. Now things are coming to light about the release of the jersey on the last day of the year.
Film-centric news portal “Bollywood Hungama” has even removed the Shahid Kapoor, Jersey star from its release schedule. Jersey is proposed to be released on December 31. There are now discussions about adding Jersey to the OTT platform. Cinemas are already opening in Maharashtra with a 50 percent audience capacity. The night curfew and public gatherings have been banned in many major cities. Due to the increase in Corona cases, the Delhi government has issued a yellow alert, so cinemas must be closed.
Ranveer’s 83 has suffered a lot, but Shahid has high hopes for Jersey.
Cinemas may be closed not only in Delhi but also in some other big cities. The creators of Jersey are afraid to see the fate of a great movie like 83 amid the noise of the third wave of the pandemic. Creators fear that if theaters are closed, at least two or three months will have to wait until the theatrical release. For this reason, to recoup the cost of the film, we are considering an exclusive digital release. Jersey’s digital partner is Netflix. There is speculation that there are discussions between Netflix and the producers regarding the OTT release of the film. The digital broadcast can only be made on the theatrical release date, that is, December 31. However, some reports have also revealed that Shahid is not at all in favor of Jersey’s OTT launch.
Shahid is willing to cut his fees to get the film into theaters.
Shahid Kapoor has a lot of faith in Jersey. It is a Bollywood remake of the 2019 Nani-starring Telugu film. The film’s story is inspiring and chronicles the struggles and achievements of a cricketer in his personal life. Due to Corona, no Shahid movies have been released after Kabir Singh. He has expectations of success like Kabir Singh from Jersey. Shahid wants Jersey to only hit theaters. For this they are willing to reduce their rates. Shahid has collected 31 million rupees for Jersey. No official statements have even come out about the premiere of Jersey, but in the circumstances that are being seen, the premiere of the film seems almost impossible.
Omicron effect in Bollywood, but will be released according to RRR calendar
It is clear that there is an Omicron effect in the Bollywood film business. There are also discussions about postponing the release of Prithviraj, starring Akshay Kumar, which will arrive in Republic Day Week next month. Prithviraj is said to come now on Eid next year. Previously, the filmmakers postponed the trailer for the film that was out on November 27. Then it was said that the producers are attentive to the current situation. Meanwhile, the Economic Times has said in a report citing sources that manufacturers have not yet made any decision to postpone the Prithviraj release, but are on the wait-and-watch strategy.
The SS Rajamouli RRR will also be released on January 7 next month. Made in many languages, this movie will arrive only on the scheduled date. Film critic and analyst Taran Adarsh has confirmed this. Taran said that Rajamouli himself has told him that he has no intention of going ahead with the RRR launch. However, with the fast pace that the situation is changing, anything can happen in the next few days. If movie theaters start to close, there will be a major crisis in the RRR launch.
Many great movies after January next year.
The release of many major films will be announced from January next year. Audiences expect movies like RRR, Radheshyam, Prithviraj. If the release of films is postponed, then due to the third wave, it cannot be ruled out that it will have an impact not only on January-February but also on the annual calendar.