The cinema seems to be back on its feet. You may not need much of the OTT Vaishakhi now. After two terrible phases of the Crown epidemic, the process of opening movie theaters across the country began. During this time, many movies were also released theatrically. But due to the closure of the Mumbai circuit, manufacturers had to suffer after launch. However, the Uddhav Thackeray government of Maharashtra made the decision to reopen the state theaters, including Mumbai, after the Corona takeover. As soon as the decision was made, the filmmakers, who were waiting, announced the release schedule for the films. Since October of this year, many big and important projects are coming to Holi. Although their number is so high that the films will be released in the same month and in short intervals.
The year 2021 will be the box office test. Most of the fighting is seen in January. If you look at the movie release schedule, there are already a lot of movie lineups in January that have been made on a grand scale. The film industry has a lot at stake. Due to the Republic Day holiday, creators are also keeping an eye out for January. Top premieres this month include the period drama starring Alia Bhatt, Gangubai Kathiawadi, directed by Sanjay Leela Bhansali, the historical drama starring Akshay Kumar, Prithviraj, and The Attack of John Abraham. This episode may also include the period drama RRR by SS Rajamouli, fame of Bahubali.
Rajamouli waiting for 100% audience capacity!
There are discussions about the release of RRR, starring Ramcharan Teja and Jr NTR, on January 7th. The movie is already done. It was previously discussed that this year Dussehra will launch on the weekend. But after Mumbai ‘s 50 percent capacity and closed circuit, the condition of some movies released at the box office, the filmmakers had to backtrack. The creators of other great movies, including RRR, thought it best to wait for the situation to become completely normal. Normal days are expected after the reduction of new corona cases, good vaccination speed. In other words, there is a strong possibility that by the end of the year all the restrictions on Corona will be reduced to a minimum. Certainly, theaters will become more normal. That is, they can be opened even at 100 percent capacity. This situation can be considered much better in terms of business at the box office. However, the side effects are also beginning to appear. The number of movies released is considered to be so great that they will damage each other.
6 big movies in 6 weeks, less screen than necessary
The official announcement of the RRR launch has yet to be made. But movies that have a release schedule before that include movies like Gangubai Kathiawadi, Prithviraj, and Attack. If you add RRR to this, there will be four great movies in just one month. There will be a direct fight between RRR and Gangubai. While movies released in the Christmas week of December will also be seen invading in January. Ranveer Singh-Deepika Padukone starred in sports drama 83 on Christmas week, another Jersey sports drama starring Shahid Kapoor will also premiere on December 31 this month. The effect of both films is likely to be visible in January. That is, in six weeks, six movies full of energy will reach the multiplex. It is obvious that there will be a downside of the screens. In any case, the number of multiplexes in the country is much lower. According to the Statista report, the number of multiplexes across the country as of the year 2019 is only 3200. Also in this, a large number of screens are from regional areas where the dominance of Hindi movies is very weak.
The Bollywood business does not appear on a single screen
The number of individual screens throughout the country is more than 6 thousand. Unfortunately, the unique display of the Hindi belt is facing a crisis in its existence. Recently, Kangana Ranaut’s film “Thalaivi” hit the single screen, but the public did not come to see it and the collection of the Hindi version was very disappointing. Clearly, single screen Bollywood cannot deliver a satisfactory share of the business. It continues to prove successful in gaining a unique screen audience in the region. The southern film collection shows its humility by winning even the Tamil version of Thalaivi. One more thing is clear. The films that will arrive from the week of Christmas until January will have to win out of the multiplexes. In such a situation, the number of screens that movies get in multiplexes will be decisive. As for the number of movies, it is also very clear that movies will not have much of a chance to stay on the screen. It will all depend on star power, content, and word of mouth. Billions of million rupees are at stake in the film industry for the next six weeks after Christmas and the situation that is visible cannot be described as good at all.