Over the past few months, Diwali has brought auspicious benefits to Bollywood, which has been continually looking for a hit. Seeming disappointed on the business front, perhaps Ganesh-Lakshmi seems to be favoring Bollywood. Two great Bollywood films: Akshay Kumar’s Ram Setu and Ajay Devgan-Siddharth Malhotra’s Thank God were released simultaneously on Diwali day. Despite a big showdown, riots in theaters, festive atmosphere at home, the business that both films have done on the first day can be called splendid. The business also seems to be stirring up the reviews with critics finding the two films to be almost average and criticizing them heavily.
Akshay Kumar, Jacqueline Fernandez and Ram Setu from Nushrat Bharucha earned Rs 15.25 crore on the first day. This collection is desi box office. Ajay-Siddharth’s Thank God also earned over Rs 8.10 crore at the domestic box office on the first day. Although it may not seem like a huge collection in terms of Diwali, it is special in many ways. Last year, in the Covid environment, all theaters were either closed or running at 50 percent capacity. Despite this, Akshay Kumar’s action entertainer ‘Suryavanshi’, who arrived on Diwali day, did a huge business at the time. The film pulled in a business of 26.29 crores on the first day.
Ram Setu and thank God
Earnings are weak since last Diwali, but these reasons can’t be ignored
The overall business of both movies is definitely less compared to Sooryavanshi who appeared on Diwali. But in view of the current train of movies at the box office, the public atmosphere around Bollywood, and all the festive content coming on OTT, then does it follow that the collection of both movies is actually better against all odds? There are a lot of movies in theaters right now. Hindi version of Kantara, Doctor Ji, Brahmastra and some other movies are hanging in theaters. There is also a clash between two new movies about Diwali compared to last year. Kantara also did a trade of Rs 2.26 crore on Diwali day (12). Other movies have also done deals of up to two million rupees. The box office atmosphere on Diwali is enough to prove that despite the festivals, people flock to the movie theaters.
A smile can be seen on the faces of Bollywood producers. Yes, why not? In fact, the compilation of movies like Ram Setu, Thank God and others about Diwali has brought a new light of hope for the coming months. Actually, Diwali is a festival where most people like to stay home after night due to worship and family celebrations. The T20 World Cup is also underway. New content also arrived on OTT that wasn’t seen on holiday occasions before Covid or didn’t have wide access. If OTT challenged theaters before Covid, it would never have been shown. Despite this, if a collection of more than Rs 25 crore in the Hindi belt has come out on the day of the festival, then it should be considered encouraging.
The important thing is that both movies (Ram Setu and Thank God) did not have much fuss before the release. Their criticisms were also seen. Critics gave their reactions almost along the same lines and rated the content as average. However, the collections show that the public has liked the films a lot, at least on the first day. It seems that the opinion of the people is contrary to that of the critics this time as well. In fact, because of the way Bollywood films were opposed (Akshay’s four films also became victims), it was assumed that public sentiment would be against both films. But the section, which opposed Brahmastra and Lal Singh Chaddha to any extent, seemed to go soft on both films and its effect is also visible. The movie is getting the benefit of a reverse hate campaign.
In fact, the section seen in support of Brahmastra and Lal Singh Chaddha opposed the launch of Diwali on the basis of content. Maybe that’s why the reverse campaign is helping movies.
What’s next at the box office?
There is a long weekend ahead of both movies. However, normal weeks will start after Diwali and because of this Wednesday and Thursday business may also drop below the first day. But the start of the regular weekend from Friday may bring a boom in business. There is the possibility of good business on Friday, Saturday and Sunday. If this happens, both movies can easily achieve their commercial goals. Movie word of mouth on social media looks good and can be better with day one business.