The National Film Day has shown a new path to Bollywood that is going through its bad stage. On this day, that is, September 23, the way the crowd was seen in the theaters showed that the audience is not completely angry yet. One of the reasons for not coming to theaters is the ever-increasing price of movie tickets. If a viewer goes to see a movie in the movie theater, it usually costs between 800 and 1000 rupees per person. In this one, the price of the ticket itself is between 300 and 500. In such a situation, when the price of all kinds of tickets was reduced to 75 rupees on National Film Day, people stormed the theater.
The result was that Ranbir Kapoor’s ‘Brahmastra’ with two new movies released that day, R Madhavan’s ‘Dhokha: Round D Corner’ and Sunny Deol’s ‘Chup: Revenge of the Artist’, achieved unexpected box office success. On this day, ‘Brahmastra’ made a box office gross of Rs 10.79 crore. 1.5 million viewers had come to the theater to see the film. Along with this, ‘Dhoka: Round D Corner’ has done a business of Rs 1.25 crore at the box office on the first day and ‘Chup: Revenge of the Artist’ has earned Rs 2.60 crore. Made on a budget of Rs 10 million, ‘Chup’ earned 32 per cent of its cost.
After the reduction of the entrances in the National Day of the Cinema, there has been a great affluence in the cinemas.
There was also a record increase in movie pre-booking on National Movie Day. Generally where you see 30-40 percent occupancy in theaters over the weekend, but on National Movie Day it has risen to 95-100 percent. These figures have excited Bollywood filmmakers. This is the reason why the creators of ‘Brahmastra’ immediately announced that the ticket price for the film will be only 100 rupees during the days of Navratri. Following this, the makers of ‘Chup: Revenge of the Artist’ starring Sunny Deol and ‘Dhokha: Round the Corner’ starring Madhavan also announced that they will keep the ticket price at Rs100 from 26-29 September on the occasion of Navratri.
The director of ‘Brahmastra’, Ayan Mukerji, went so far as to say that due to the National Film Day, the exact price of tickets at which the public wants to see the film has become known. He wrote: “National Movie Day has taught us about the correct price of tickets so that more and more viewers can enjoy the cinematic experience on the big screen. Something we are very excited about. For always wanting to learn and do things We are bringing new plans. We hope that this time we will also draw very positive lessons. We hope that our viewers will also enjoy Brahmastra this week. We are starting in Navratri.
The makers of the next two big movies want to continue this new trend started with movie tickets. On September 30, Mani Ratnam’s big budget film ‘Ponnian Selvan’, ie PS-1, and Hrithik Roshan’s film ‘Vikram Vedha’ will be released. Before the film’s release, Mani Ratnam had arrived in Mumbai to meet the multiplex owners. It is said that he has asked the owners to sell the movie tickets for only 100 rupees. Sources say that this request from Mani Ratnam was approved, but has not yet been made official. If this happens, there will surely be a revolution at the box office.
The price of a movie ticket is decided jointly by its creators, distributors and exhibitors. In the case of some movies, the actors working on them are also involved. If a movie’s ticket price is reduced, its biggest impact is seen on distributors and exhibitors. That’s why these people always refuse to cut the price. Can the ticket price be kept at 75 or 100 rupees for a long time? Faced with this question, officials associated with the three large national chains in the country say that this is not possible. It is not possible to show big budget movies with ticket fees of 75 or 100 rupees.
Although the occupancy of cinemas increases when ticket prices fall. Sometimes 100 percent occupancy is also achieved, but theater owners still struggle to break even. Because, in metropolitan models, multiplexes have to pay rent ranging from 75 lakhs to 1.25 million rupees every month. Despite this, officials believe that ticket prices in the coming days will not be in line with blockbuster prices. Tickets for ‘Ponnian Selvan’ and ‘Vikram Vedha’ can cost between 250 and 750 rupees in the first week of release. Ticket rates may be reduced in the second and third weeks respectively. How it looks now.
In general, it can be said that by lowering ticket prices, Bollywood filmmakers can draw the audience to the cinemas. The custom of going to the cinemas in the Corona era that has been missed. He can be brought back. You can get inspired to watch Bollywood movies. Even though manufacturers, distributors and exhibitors are at a loss due to the reduction in ticket prices, they must take this step even after suffering this loss. In this, the three of them can bear the loss by sharing them together. By the way, what are the disadvantages, there will have to be a slight reduction in the advantages. It is not necessary to have the same benefit all the time. Understanding the need of the moment, this step is necessary.