The Hindi version of Nikhil Siddharth’s supernatural drama Kartikeya 2, which premiered on August 13, two days after Laal Singh Chaddha and Raksha Bandhan, remains the commercial talk of the town. The film, made on a very modest budget of Rs 15 million, is surprising everyone in the business circle. Especially when the big Bollywood movies broke at the box office. Actually Nikhil Siddharth’s Kartikeya 2 was originally made in Telugu. It has been made by the creators of The Kashmir Files. Excited by the booming business of The Kashmir Files, the creators decided to dub it in Hindi as well, which now looks good in all respects.
On day one, Kartikeya 2 got rated screens due to Aamir Khan’s Lal Singh Chaddha and Akshay Kumar’s Raksha Bandhan. According to business analyst Girish Johar, the Hindi version had only 53 shows on the first day. On Saturday, the film had a 7 lakh opening. But in the next few days, you can see the Hindi version collection going up like a rocket. The movie business was 28 lakhs on Sunday and Rs 1.10 crores on the day of Independence Day ie Monday. If you look at the box office trend, then the movie business generally drops on weekdays. But Kartikeya 2 also collected more on Tuesday with Rs 1.28 crore than the day before. The number of screenings for the film also increased from 53 to 1,575 in four days.
Siddharth Nikhil in Kartikeya 2.
Karthikeya 2 business is amazing
Also on the fifth day, Hindi’s business is estimated to be over a crore. Friday is the Janmashtami festival. Since the mystery related to Lord Krishna has been included in the supernatural drama, then the hype of Nikhil Siddharth’s movie will remain on the day of Janmashtami. Its effect can also be seen in the collection. By the way, in the first five days, the film has grossed 25.70 crores more than its budget. This is a joint collection of Telugu and Hindi versions. The audience likes the storytelling in the supernatural drama.
The way Kartikeya 2 has done amazing business, both Lal Singh Chaddha and the cinemas showing Raksha Bandhan are out of the Bollywood movie business in the longest festive week of the year (Raksha Bandhan, Sunday weekly holiday, Day of Independence and Raksha Bandhan) You must be banging your head. Perhaps if Karthikeya 2 had already had decent screens in theaters, the business could have been even more successful. By the way, the creators of Kartikeya 2 also didn’t show much preparation for the Hindi release.
At the last moment, Kartikeya 2 was mentioned on social media in protest against Lal Singh Chaddha and Raksha Bandhan. Despite this, the Hindi version of Kartikeya 2 did not show as aggressive promotion as the film deserves. The film gained momentum at the box office due to strong word of mouth rather than any promotion. It is a miracle of word of mouth that on the day of Janmashtami, the number of Kartikeya 2 Hindi screens in the Hindi belt exceeds 1000. Many movie theaters are seen in the Hindi belt trying to recover losses by showing Kartikeya 2 eliminating Lal Singh Chaddha and Raksha Bandhan.
Anurag Kashyap’s film will bear the brunt of lessons learned from Lal Singh Chaddha
Thanks to Lal Singh Chaddha and Raksha Bandhan, the theaters have a bitter lesson. Despite huge opposition, there were more than 10,000 showings of both films. But the films failed to achieve the expected success due to negative campaigning, high ticket prices, and reportedly poor content. On Janmashtami, ‘Dagara’ by Taapsee Pannu star Anurag Kashyap premieres. However, there is strong opposition to this. According to ‘Koi Moi’ movie website, the large number of cinema exhibitors are preparing to show Kartikeya 2 instead again.
Karthikeya 2, which looks twenty of Lal Singh Chaddha and Raksha Bandhan, will definitely hurt Anurag Kashyap’s film. Kartikeya 2 is a remake of the 2014 Kartikeya movie. Kartikeya was made on a budget of just Rs 4-6 crore and made a business of over Rs 20 crore. Kartikeya 2 is directed by Chandu Mondeti. Apart from Nikhil Siddhartha, Anupama Parameswaran, Srinivas Reddy, Aditya Menon have important roles in the film. Anupam Kher also has a cameo.