Like society, our cinema is also changing rapidly. Now it has overflowed (OTT) off the streets of Mayanagari. That is, after reaching OTT platforms, the nature of cinema is changing rapidly. There was a time when famous stars mattered in the cinema, but now the actors are on the side, the theme of the cinema has become the main thing. Today, scams and crime stories based on true events are gaining more viewers on over-the-top (OTT) streaming platforms. Watch the web series ‘Scam 1992 – The Harshad Mehta’ streamed on SonyLIV, from ‘Mirzapur’ to ‘The Family Man’ streamed on Prime Video, you will get an idea of the changing preferences of the audience. The success of these webseries is demonstrated by the fact that there are many seasons to do. Even after this, the audience is looking forward to the next season.
The ‘Mirzapur’ web series was launched in 2018 on Amazon Prime Video. People liked it so much that in view of its demand, the upcoming Mirzapur 2 season premiered in the year 2020. After this, preparations for the third Mirzapur season have also started. Similarly, last year the web series ‘Scam 1992 – The Harshad Mehta’ was launched on Senliv. Seeing the popularity of this scam-based web series, its next season has now also been announced, which will be released on behalf of ‘Scam 2003’. Discovery + recently launched a ‘Money Mafia’ web series on white collar crime. Following the premiere of the web series ‘Delhi Crime’ and ‘Bad Boy Billionaires’ on Netflix, two more police series will air very soon. The necessary research work is being done for them.
The success of web series like Mirzapur, The Sacred Games, and The Family Man says a lot about OTT.
Sameer Nair, CEO of Applause Entertainment, which supports web series like Scam 1992, says that more than slander, audiences can be drawn to real life stories. When these stories are presented in a well-made cinema, incorporating precise details, taking into account the context of the duration, the value of the production and the interpretation, then it becomes exciting, which the audience will also enjoy watching. Not only this, the public learns by watching this type of cinema and is alert and attentive to the damages that may occur in the future. He said his company is always ready to make movies about real life stories related to crime, finance, business, national security, the military, etc. Because these topics captivate the audience.
People like crime scam genre movies
Gautam Talwar, Director of Content for MX Player, says scam stories make for a very engaging genre. He says: ‘Audiences who like the crime and scam film genre are interested in how crime happens, what is the modus appendi behind it. What is the mentality of crime victims? How do the police arrest these criminals? The underworld has been screened in the name of the criminal genre in Bollywood, but OTT goes one step further and makes movies based on real-life incidents. Two seasons of web series like ‘Ashram’ have been streamed on MX Player itself. It shows how a person has become a saint in the eyes of the world, but commits all the crimes in Geryam’s world. He works from raping girls to making his devotees napushank. His story is said to be inspired by Baba Ram Rahim.
80% of OTT viewers are under 35 years old.
Divya Dixit, Senior Vice President (Revenue and Marketing) at ALTBalaji says that nearly 80 percent of the audience viewing OTT platforms is under the age of 35. People of this generation really like to watch binge content. For this reason, they are offered suspense and mystery genre films. This is how we can convert close caregivers into subscribers. Divya says that ALTBalaji’s next offering is the Pheri web series, which is based on the entrance exam scam. Apart from this, the next season of the Raktanchal web series will also be released very soon. This web series is based on Mafia Raj in Purvanchal. In this, the gang war between Mukhtar Ansari and Brijesh Singh is shown. The story of the gang warfare between these two has been well received.
A thorough investigation is needed for the criminal genre
OTT dives into the psychology of crime, offenders and society in the Indian setting with true crime stories. However, international crime series such as Conversations with a Killer: The Ted Bundy Tapes, Operation Varsity Blues, The Ripper, and The Vanishing at the Cecil Hotel have also been popular here. Two great web series of the criminal genre will be seen very soon on Netflix. These include ‘Crime Stories: India Detectives’, which is based on the stories of the Bangalore city police investigation and the other is ‘House of Secrets: Burari Deaths’, based on the mysterious death of 11 members of a family in Burari, Delhi. in 2018. has its headquarters. By the way, showing crime stories is not as easy as it sounds. This requires extensive research. Because the legal side is directly involved in this.
Content is king in OTT, everything else is aside
There’s no question that content is king on OTT. Here, the success of any web series and movie depends on how much power is in its content. Otherwise, the movie ‘Radhe’ by a superstar like Salman Khan does not fall into OTT. The demand for original content on OTT has increased rapidly. According to a report by FICCI’s Media and Entertainment, the demand for original content on OTT will double in 2023. In 2020, there was a 250 percent growth in non-fiction content on Netflix, 100 in documentaries, 370 in fiction and more than 100 percent on children’s titles. Last year, India was the country that watched the most movies on Netflix. Not only this, during the lockdown from March to July last year, there was a 30 percent increase in paid OTT subscribers in India.
What genre of cinema do you like the most?
The number of paid subscribers increased from Rs 2.22 million to Rs 2.9 million. This increase shows that OTT will grow rapidly in the coming years. Watching the increase in subscribers on OTT, creators are constantly working on the best movies and web series. This is understood, but what kind of movies or web series does the audience like the most, this is the big question? Before knowing the answer, it is more important to know how many genres are in a movie or web series. Genre is the style of filmmaking. The genre is decided by the theme, the characters, the characteristics of the characters, the facts, the context, the purpose, the climax, the situations of conflict and tension of the cinema. Its direct meaning is style, manner, method, style, manner and type. There is an avalanche of cinema in the genre that the public likes the most. Crime thriller, action, horror, action, mystery and comedy are the popular genres of cinema, in which most of the cinema is produced and liked by the public.