Vivek Agnihotri’s film was a box office success for these 5 reasons

Vivek Agnihotri, author of the film ‘The Tashkent Files’, which has sparked a new debate on the mysterious death of former Indian Prime Minister Lal Bahadur Shastri, has released a film based on an old and very sensitive subject. His film ‘The Kashmir Files’ is based on the genocide of Hindus in Kashmir in the 1990s and the exodus of Kashmiri Pandits. You’re seeing a different mood across the country about it. There is a discussion about the movie from the road to social networks.

The painful story of Kashmiri Pandits is said to be presented for the first time through film after extensive research. People are running campaigns of their own regarding this movie. Appealing to each other to see the movie. Its box office receipts are also surprising. Made in just Rs 14 crore, this film earned Rs 28 crore in just three days. The film has been made tax-free in many states. After this, the film’s profits are expected to rise rapidly. The film may enter the 150 million rupees club.

Let us know what are the main reasons behind the success of this movie at the box office…

1. Emotional story of the film.

Kashmir has always been an emotional subject for India. Tension has been going on between India and Pakistan over Kashmir since independence. War has happened twice but we never allowed Kashmir to secede. There was a time when Kashmir was called heaven on earth. But in the 1990s, when the central government weakened, anarchic elements began to rear their heads in the valley. At that time there was a government of Janata Dal, taking advantage of its weakness, the separatists, with the support of the enemy country Pakistan, attacked the Hindus who lived in the valley. A large number of Kashmiri Pandits and Sikhs were attacked. He was massacred. Thousands of Hindus were forced to leave the valley. This painful story of tragedy has been presented through the film ‘The Kashmir Files’. This history of Kashmir has touched the hearts of the people. People are seeing this on a grand scale.

2. Artist performance

In the movie ‘The Kashmir Files’ actors like Anupam Kher, Mithun Chakraborty, Darshan Kumar, Puneet Issar, Pallavi Joshi, Chinmay Mandlekar, Prakash Belwadi and Atul Srivastava are seen in major roles. In it, Darshan Kumar as Krishna Pandit, Anupam Kher as Pushkarnath, Pallavi Joshi as Professor Radhika Menon, Mithun Chakraborty, Prakash Belwadi, Puneet Issar, and Atul Srivastava as four friends of Pushkarnath. All the actors have given a great performance to their respective characters, who don’t seem like they are acting. It seems that they are living their characters. Amidst all this, Anupam Kher and Darshan Kumar deserve more praise due to their excellent performances. They have both done a wonderful job. Darshan has surprised with his talent. The real hero of the movie is there.

3. The Kapil Sharma controversy

In fact, the real discussion of this film began only after the controversy with Kapil Sharma. Previous people knew that such a movie was coming, but when Kapil Sharma allegedly refused to promote the movie on his show, people started throwing their support behind him. As already mentioned, Kashmir is an emotional issue for India. In such a situation, when people found out that Kapil Sharma had refused to promote the film about Kashmir, people’s anger erupted. People started promoting the movie themselves on social media. He began asking his friends and family to see the film. In this way, the film has a wide promotion. The whole thing started when a fan told the film’s director Vivek Agnihotri that ‘The Kashmir Files’ needs promotion on The Kapil Sharma Show. About this Vivek said that he is the king, we are the ranks. He said that Kapil has refused promotion. However, Kapil later refuted all the accusations and said that the truth of the matter is something else.

4. Word of mouth advertising

Nowadays, a large part of the budget goes to the promotion of films. Sometimes 30 percent of the total movie budget is spent on promotion alone. For example, Rs 25-30 crore was spent on promoting Prabhas’ big budget movie ‘Radhe Shyam’, which was released with ‘The Kashmir Files’. The budget of the film is 350 million rupees. At the same time, the total budget of the movie ‘The Kashmir Files’ is 14 million rupees. In such a situation, the question of spending money on promoting the film does not arise. But there is no greater promotion than word of mouth, which people are doing on their own for the movie right now. People themselves also go to the theaters to see the film and also bring their friends and family. After watching the movie, people write positive reviews on social media and see which people are encouraged to watch the movie. Videos of people’s reaction are also going very viral.

5. Support for the Nationalist faction

The film ‘The Kashmir Files’ is getting a lot of support from the nationalist faction. People who are full of patriotism also attract others after watching this movie. Not only this, the film is receiving full support from the nationalist political party Bharatiya Janata Party. In addition to BJP supporters, efforts are being made to see and show the film by campaigning in BJP-ruled states. Not only this, the film has been made tax free in many BJP ruled states like Gujarat, Haryana, Madhya Pradesh, Uttar Pradesh, Uttarakhand and Goa. Because of this, also a lot of people are going to see the movie because of the cheap tickets. Right now, the situation is that, from the small theaters to the big ones, the houses are getting full. People believe that the way the pain of Kashmiri Pandits is depicted in this movie has not been seen in any movie before.

Also Read:  Shah Rukh-Salman joining for Tiger 3, can Karan repeat Arjun's success?

Related Articles

Back to top button