After Kangana Ranaut’s movie ‘Dhaakad’ proved to be a disaster at the box office, another Bollywood movie is heading towards being a huge flop. The industry had high hopes for this movie. Despite the sensitive director, excellent actor and strong story, the film seems to be dying at the box office. Yes, we are talking about Ayushmann Khurrana’s film ‘Anek’, directed by Anubhav Sinha, whose earnings are declining day by day since its release.
The film, which was released on May 27, has so far earned only Rs 6.26 crore, while the Hollywood movie ‘Top Gun Maverick’, released together with it, has grossed Rs 13.92 crore at the box office. indian box office In the same period of time, the movie ‘Bhool Bhulaiya 2’ has made a business of Rs 36.19 crore. If seen, ‘Top Gun Maverick’ has doubled compared to ‘Many’, while ‘Bhool Bhulaiya 2’ has racked up 6 times. Why were many beaten despite positive reviews and audience response? This is a great question.
What could be the reasons for the failure of Ayushmann Khurrana’s ‘Anek’, directed by Anubhav Sinha?
The films of Kartik Aaryan, Tom Cruise and Ayushmann Khurrana face each other at the box office.
How do viewers see the options when booking tickets?
By reserving tickets, every viewer definitely sees how entertaining the movie is. Great cinema based on fresh content also attracts the audience. This is the reason why when choosing a movie, people definitely adjust it to the criteria of entertainment. Currently, three movies are running at the box office. Kartik Aaryan’s film ‘Bhool Bhulaiyaa 2’ has been in the works for two weeks, while Ayushmann Khurrana’s film ‘Many’ and Hollywood superstar Tom Cruise’s film ‘Top Gun Maverick’ were released on May 27. There is a selection of the three films in front of the audience that is going to see the film in theaters. But people like ‘Bhool Bhulaiya 2’ more. After that, ‘Top Gun Maverick’ and ‘Many’ at number three.
In this way, Ayushmann’s film is at the bottom of the audience’s priority. This is the reason why the profit from him is the lowest. Now the question arises what do people like the most in ‘Bhool Bhulaiyaa’ and ‘Top Gun’? Faced with such a situation, let us tell you that the original films of both films have been a blockbuster in their time. In ‘Bhool Bhulaiyaa’, a lot of entertainment with horror and comedy has been added. ‘Top Gun’ has incredible impressive aerobatics, which are rarely seen in any movie. Instead, ‘Anek’ is a film made on a serious and sensitive subject. The subject matter is also such that it cannot directly connect with the audience of the Hindi belt. Their audience is different, whose number is much less.
What is the margin of serious and sensitive films in the fierce competition at the box office?
At this moment the storm of Cine Sur is passing at the box office. In front of him, Bollywood movies look like midgets. There is a separate fear of Hollywood movies in him. In this way, how much room can there be for a sensitive film made on a serious subject in the fierce competition at the box office. This can be understood with the example of The Kashmir Files. Everyone knows that this film, directed by Vivek Agnihotri, is based on the painful story of the exodus of the panditas from Kashmir and the massacre of the Hindus in the valley. Given the kind of atmosphere in the country, the kind of people who are active, there is more room to make films on Hindu and Muslim related issues.
Second, all Indians feel connected to Kashmir. The Kashmir issue has been facing the entire country for a long time. In such a situation, a movie made on this topic can compel people to watch it. Third, this movie got tremendous oral publicity. People were requesting to watch this movie from the road to social networks. The promotion of the film was also done with a clever strategy. The Kashmiri Pandit victims were included in all media interviews. The atmosphere created across the country due to him getting emotional brought the film’s earnings to Rs 350 crore. On the contrary, ‘Manek’ is based on the problem of the Northeast, with which the Hindi audience does not feel connected.
Where did many go wrong?
All those elements are present in the movie ‘Anek’, which can make a movie a success. Previously Anubhav Sinha’s films Mulk and Article 15 are great examples of this. The subject matter of both films was serious and sensitive, but both fared better at the box office. Mulk made at Rs 18 crore had a collection of Rs 30 crore. The movie Article 15, made on a budget of Rs 25 million, made a business of Rs 95 million. Anubhav was excited by the success of these two films, so he thought of making a film about the Northeast problem. This is a topic that the Hindi audience could not connect with. Along with this, the best option against ‘many’ is also the reason for its failure.
Why is ‘Bhool Bhulaiyaa 2’ the first option and ‘Top Gun’ the second?
If we look at the daily collection of the three movies, then people will watch ‘Bhool Bhulaiya 2’ more. The film ‘Anek’ has collected Rs 2.11 crores on the opening day (Friday, May 27), Rs 2.20 crores on the second day, Rs 1.95 crores on the third day and Rs 79 lakhs on the fourth day. ‘Top Gun Maverick’ has grossed Rs 4.89 crore on the opening day (Friday, May 27), Rs 3.78 crore on the second day, Rs 3.75 crore on the third day, and Rs 1.50 crore on the second day. rupees on the fourth day. In the same time period, ‘Bhool Bhulaiya 2’ grossed 6.52 crore on Friday, 11.35 crore on Saturday, 12.77 crore on Sunday and 5.55 crore on Monday.
Looking at the daily earnings figures for each movie, it is clear that the audience is choosing ‘Bhool Bhulaiya 2’ as first choice and ‘Gun Maverick’ as second choice. The main reason for this is that there are two elements of entertainment in the psychological horror comedy film ‘Bhool Bhulaiya 2’ directed by Anees Bazmee. Horror and Comedy. Viewers like these two categories of movies very much. From above, the fan following for Karthik Aryan is also tremendous. Young people like it very much. This is why Aryan calls himself a ‘fan made’ actor. Tom Cruise in ‘Top Gun Maverick’ is the main reason. At the age of 59, he has a wonderful madness. He has the same agility as he was seen in 1986’s ‘Top Gun’. There are a lot of aerobatics in the movie, which are an exciting experience to watch in 3D.