When is a movie considered a hit, a blockbuster, and a blockbuster at the box office?


The first quarter of the year 2022 is over. A total of 15 Hindi movies have been released in the first quarter from January to March. Of these, seven films have been released on OTT platforms and eight films in theaters. If OTT earnings are excluded, only eight movies have grossed around Rs 650 crore at the Hindi box office. Of these, Bollywood film ‘Badhaai Do’ earned Rs 19.5 crore, ‘Gangubai Kathiawadi’ Rs 128.8 crore, ‘Jhund’ Rs 17.2 crore, ‘The Kashmir Files’ Rs 236.28 crore. (until April 1) and ‘Bachchan Pandey’ 50.2 million rupees. has been collected. Along with this, South Cinema’s Pan India movie ‘Valimai’ has grossed Rs 1.5 crore, ‘Radhe Shyam’ has grossed Rs 19.2 crore and ‘RRR’ has grossed Rs 120.5 crore. Apart from this, Hollywood movies have also benefited a lot from the Hindi version.

Among the movies, it is interesting to know which movie has been a flop, a hit, a blockbuster, a blockbuster or a box office hit. Because the discussion about the success or failure of the film among the audience continues to happen every day, but very few people know that, after all, according to what criteria films are declared successful or unsuccessful. Before knowing this criterion, it is more important to know how the film business is made, what processes a film goes through from its production to its release, where does it benefit economically? The math of winning movies isn’t as easy as it sounds. It’s like a spider web. In this, the participation of the producer, director, distributor and exhibitor is decided. Previously, during the making of the film, each person’s fee is decided by department.

The producer enters the first phase of the process of making a film. Previous movies used to have one producer, but now many companies or people together produce movies. For example, Karan Johar for Dharma Productions, Bhushan Kumar for T-Series, Aditya Chopra produces films for Yash Raj Films. The producer signs the director, screenwriter, actor, technical team necessary for the film. All these rates are fixed. In the new era, directors and actors also ask for their share of the movie profits. For example, the director of the movie ‘RRR’ will take 30 percent of the profits from him instead of taking a fee. Similarly, actor Akshay Kumar also shares profits with fees on his films. Once the film is ready, its next phase begins.

At this stage the producer decides to sell the film to distributors. In this era, movies are now sold directly to OTT platforms. While selling the film, the producer is already keeping his profits against the budget. If the film is going to open at the box office, then it has to be turned over to distributors. During this too, the producer gives the film away to distributors for more money than the production cast. For example, producer Sajid Nadiadwala sold Salman Khan’s film ‘Kick’ to UTV Motion Pictures, while Farhan Akhtar’s Excel Entertainment sold the film ‘Don 2’ to Reliance Entertainment. Here UTV Motion Pictures and Reliance Entertainment are the distributors. Sometimes some movies are made very cheaply but distributors sell them expensive, such movies fail at the box office.

After the film reaches distributors, money is also spent on promotion, which increases the cast of the film. After this, the film is released in theaters. The profit from the box office is called box office receipts. Apart from this, the profits derived from the sale of rights to satellite, digital, music, etc. of the film also add to the profit of the film. In this way, if a movie earns twice what it cost, then it is called a hit movie. If a film earns less than the sum of its cost and subsequent expenses, then it is called a flop film. If a movie earns twice its total cost and 50 percent more, then it is considered a blockbuster movie. Along with this, if a movie makes an additional collection of more than Rs 100 crore at a profit of 200 per cent more than its cost, then that movie is called a super-duper hit or blockbuster movie. At this time, Vivek Agnihotri’s film ‘The Kashmir Files’ has entered the category of blockbuster.

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