Manufacturers currently sell 600 matches (each with 50 matches) at Rs 270 to Rs 300. However, they intend to increase prices by 60 percent from December. That is, the price of a package of matches produced from the unit will increase from 430 rupees to 480 rupees. This is a price that excludes 12 percent of GST and transportation costs ”. – VS Sethurathinam, secretary of the National Association of Small Matchbox Manufacturers, told the Times of India.
Approximately four lakh people in Tamil Nadu are directly or indirectly involved in this industry. More than 90 percent of direct employees are women. The match industry plans to operate under Mahatma Gandhi’s National Rural Employment Guarantee Act (MGNREGA) and pay workers more.
After 14 years, the price of the matches has gone up Rs. The last time the price of a matchbook was increased was in 2007. At that time it was increased from 50 paise to 1 rupee.
‘Sivakasi, in southern Tamil Nadu, has one of the oldest and most famous match makers in the country. However, reports from various media outlets suggest that its market is now crashing. G. Atipathi, one of the partners of the Ayyanadar Group, which established the first match factories in Sivakasi in 1921, points out in an old article in The Hindu. Nowadays, if you want to see a box of matches in your house, you have to go to the prayer room of that house, said the head of the textile business.
Matchboxes were replaced by gas lighters, electric stoves, and cigarette lighters, which began to disappear in many places. In addition, some of the larger Sivakasi manufacturers have already closed units and reduced production. There are also many who have moved to other businesses.
This is how the box of matches came to India
After many years of experimentation, the first phosphor was invented in Sweden in the late 19th century. Experiments have shown that matches made of phosphorus are very safe.
In the early days, frankly, matchboxes were imported to India from Sweden and Japan before WWI. Later, Japanese settlers came to India in 1910 and began making matches in the city then known as Calcutta. The locals learned the technique from them and then some match factories sprang up in the city.
The construction of matchboxes in South India began in 1923. Matchboxes made of sulfur had security vulnerabilities. Then in 1932, very safe matchboxes were started to be made in South India. In 1924, Wimco, a unit of the multinational Swedish Match Company, began operations in India. Today, Wimco is one of the most famous match makers in India. In addition, it is recognized nationally and operates as a great institution. But other well-known brands in India operate small one-room facilities in Sivakasi, South India. – Says NationalNews.com in an old report.
The most important thing in the matchbox industry is shaping your labels. This technology was introduced 123 years ago, in the period 1827-1950. However, as the use of matchboxes increased and competition emerged, the labeling process gained momentum. The packaging and quality of the matches began to determine the brand’s market share.
The first labels contained only the name and location of the factory or instructions on how to use them. The label was first created in 1830 by N Jones & Co. Company of England. In India in the early days, labels were based on Indian art, religion, architecture, and mythology. However, over the years, the images changed. The upper bouts featured two cutaways, for easier access to the higher frets.
Source: TOI, The Hindu, The National News | Compiled by Bhadra chandran